As Manager of Quantitative Insights & Strategy, Zahra manages and supports all phases of research engagements, from project conceptualization to design to business activation. She lives for an interesting challenge, and loves partnering with her clients to create impactful strategies built on deep understanding – market, customer or human.

Zahra received her B.Sc. from the Casablanca International University and her M.A. in Social Sciences from the The University Paris-Saclay. She discovered and dove into her passion for market research at a small but mighty boutique agency in Paris. There, she sharpened her consulting skills working on custom, multi-method, foundational research frameworks for French and EU & global Fortune 100 clients across a wide range of categories.

Born in Fez, Morocco and raised in upstate Casablanca and Lyon, France; Zahra is always on the hunt for her next travel or outdoor adventure. She spent 5 years in Turkey before moving to Lyon, and looks forward to conducting rigorous personal research on how French live music, comedy, food, and craft cocktail scene compares. On sunny weekend mornings, she can be found in engaging outdoor activities such as sailing and camping.