As Senior Lead of Research Insights & Data Analytics, Saurav partners with clients to put insight into action and drive brand strategy forward. Saurav has over 18 years experience in the custom research world. He has vast experience working across innovative methodologies to bring clients a comprehensive look at their brand and category, specializing in segmentation, positioning, creative development, brand and communications tracking, and integrated qual, quant, mobile, and social media analysis. He has led client engagements across a wide various life sciences firms with a special focus on consumer, pharma, specialty medicines and medical consumables products.
Prior to joining RDA-Insights, Saurav spent four years at Merck Serono, Lupin, and he has a degree in marketing with a Minor in Business from Indian Institute of Management – Calcutta (IIM-C).
Outside of work, he is an avid traveler always planning to cross another place off her must-see list. When at home, this Chandigarh native can be found seeking out the latest food joints and next destination to tick off from his bucket list.