As one of the few women involved in international business and startups in her previous workplaces, Saima Khusheed cares deeply about diversity and leadership-related topics at the office.

She is also naturally curious about human behavior, which is how she was drawn to RDA-Insights – and why she loves learning about a customer’s motivations. By obtaining that knowledge, she’s able to culminate thoughtful, strategic and empowering business decisions across a multitude of categories and designs custom yet strategic solutions for tapping opportunities based on vast insights drawn from customer challenges. Her professional passion is to help brands succeed by providing them the tools and information to do so.

With over 10+ years of experience, Saima has joined RDA-Insights as Lead Growth Strategy Officer with a focus to strengthen and deepen our core capabilities offerings while helping our clients grow their business.

She has worked with a marketing giant at a capacity of Asst. Vice President handling the marketing strategy and was associated with TTEC where she focused on designing and providing high end outcomes based customer engagement solutions focusing on building lasting customer experience, by leveraging digital platforms. She also brings sound knowledge of financial acumen and over a decade experience in operational excellence.

Hailing from North of India, Saima loves to travel accompanied with quality reading and has a passions for tourism. As much said, she is also pursuing a specialized degree on global travel and tourism from one of the largest universities in India. She has two beautiful princesses Shafia and Elisa and she lives with them in Delhi/NCR India.